Sep 15, 2017
This week on the Syndicast we are talking about NEGATIVITY. We
will kick off my rant with a letter penned by Mark Passamanek of
Carbon Arms describing what he has been seeing in 2017 with an
awesome call to action for the upcoming year. From there I will do
my best to put this into perspective for the individual and how you
can be part of the solution - All coming up next!
Mark Passamanek - Carbon Arms
I have been shooting competitively for a while, about 20
different sports over the last 20 years, and one thing I constantly
hear is "we want to grow the sport". While it sounds good, most of
the people who say that are not being honest as seen in their
actions. Most shooters want to protect their own little corner (or
group) and will mercilessly tear down anyone who wants to improve
the entirety of the shooting sports or try something new. Heck,
most of the action shooting sports exist because someone got mad
that an organization would not "do it their way" fracturing the
collective and creating divisiveness. Profiteers have harmed the
sport immensely in the past few years as well.
Lack of communication, lack of respect, lack of
professionalism are too common.
This year, I was able to participate in the three most
important matches run since I have been shooting. Those with a
knowledge of history will appreciate the fact that one of those was
run in Missouri. If you will indulge me, I will explain my
rationale for making such a bold statement.
Magpul Governor's Match
and Lucas Oil
are the three matches of which I speak.
All of these matches were met with huge resistance and people
intent on tearing them down and complaining. Even so, they each did
more than any other group to build our 2nd Amendment future and the
future of the shooting sports. These matches all had large numbers
of people shooting their first competition ever. Some of that was
due to access: less specialized equipment and skills were needed to
safely compete. These matches all had promoters that have never put
on a match, with three extremely successful and influential men at
the top; Stan Kroenke, Governor Matt Mead and Forrest Lucas.
Frankly, I am embarrassed and disappointed by many of my
shooting friends for being so selfish as to ignore the risk these
men, and their organizations took to promote the shooting sports we
all love. Every one of us should be praising them and their vision
to help the shooting sports. There is a bigger picture folks, and
we have opportunity to build greatness that so many have claimed to
want, but so easily will attack others success.
So, to some of you...Job Well Done. To others, set aside your
type-A and help the whole of the shooting sports make 2018
incredible and historical. 2018 can be the year that the action
shooting sports gets off of tearing down and on to building up. If
we do, we all benefit. Promote and encourage ALL of the shooting
sports even if they are not your preference.
The only complaints I hope to see next year are sadness that
you were too slow to sign up for these matches and they were
Thoughts on offering criticism on social media
1) The list is short “Don’t be a DICK!
BEFORE GOING PUBLIC
1) Ask yourself the 3 Ds- Does it need to be said? Do I need
to say it? Do I sound like a Dick?
2) If you have an issue with someone or something - go to them
IF YOU MUST TAKE TO SOCIAL MEDIA THEN…
1) Get your facts straight
- do the work yourself
- talk to your trusted circle
- verify your sources
2) Give constructive criticism and do it in way that doesn’t
hurt the industry as a whole and your brand (remember don’t be a
- First layer, “P” for Positive, where you talk about what you
like:“Great match! I really enjoyed the stages and thought you
had an refreshing take on scoring.
- Second layer, “I” for Improve, where you talk about the areas
of improvement:“However, I thought that there are two things that
can be better. Firstly, because there were a lot of new shooters at
the match I noticed that things ran late. It might help to
identify new shooters at registration and spread them our more
evenly on the squads. Secondly, I had a tough time finding
things on the range. Maybe you could provide a detailed map online
or in the match book.
- Last layer, “P” for Positive, where you reiterate the positive
points and the positive results to be expected when the improvement
areas are worked on:“Overall, great work. I love what you have
going on at match x and with a few tweaks it will be a great
experience for any shooter.”
3) Don’t make assumptions: When providing criticism, do
so within what you know as fact about the person and the
subject. There’s no need to make any assumptions. Not only does it
make the person look bad, it also makes you look bad — especially
when your assumption is wrong.
Next week - Attraction Rather than promotion
Examining and Idea that I am obsessed with
that Marketing, when executed effectively, is all about making
the prospect of doing business with you so attractive that the
normal dynamics of promotion become inverted.